Just occasionally I find myself idling around between call-outs. So there I was the other day in a lay-by off the A24 between appliance repairs in Surrey. I had a cup of coffee and I was fiddling with some old washers I’d accumulated in the van. Suddenly I realised that I’d made the Olympic rings pattern on the passenger seat. Obviously I cleared it away hastily and looked over my shoulder as I’m not an Olympic sponsor, and quite possibly shouldn’t even been using the ‘O’ word in this blog, let alone the Olympic rings symbol. Never mind it’s done now. Anyway, it made me think about the real Olympic sponsors, and how many of them might be connected with appliance repairs. So I fired up my smartphone to take a look.
For one thing, they’re not called ‘sponsors’ anymore – they’re ‘partners’ and ‘supporters’ – and for another it turns out that a surprising number do have appliance repair connections:
- GE. Although you and I might know their dishwashers and various other domestic appliances, it seems they have their fingers in business and consumer finance, oil and gas, and energy pies. They’re also into healthcare, and that’s what they are supplying to the 2012 London Games.
- Dow. Makes me think of Dow Jones. I have no idea whether there is a connection – there usually is with these big companies. I bet you anything (more or less) that their electronic circuit boards are what make some of today’s fancy washing machines tick.
- Panasonic. Fridge-freezers, washing machines and driers, microwaves etc.
- Samsung. A close rival: with cooker hoods, and cooker hobs as well.
- Procter and Gamble. Makers of the Pringle (and I don’t mean the velodrome), as well as Fairy, Daz, Bold, and Lenor. Also sponsors of Paula Radcliffe, so they must be a bit gutted.
The remaining big question is: who washes all that sweaty kit?
A Rapid Response gold medal appliance repairs in Sussex, seven days a week with evening call outs available. 0800 014 1594. A helpful Olympic family business.